Tracking 1-800 Number Leads

--OUR SECRET WEAPON

PPC Phone Leads and Call Tracking

Know the Source of That Call!

The ability to track and manage phone leads and know their source is a requirement for any effective marketing strategy, especially Pay Per Click (PPC) campaigns. That's particularly true for local and regional businesses, where revenue is largely generated from local advertising.

Knowing who, when and how the customer contacted you is one of the most important tools for analyzing your PPC strategies.

Track the Results of Your Ads

When a business sets up an online advertising campaign, there are usually no systems in place to keep track of the results of the ads or the clicks they generate. As a result, business owners are not able to find out which keywords are generating leads or sales. You won't have any idea of the Return on Investment (ROI) from your PPC advertising campaign. As a business owner, you need a solution that can

• keep track of each ad, each keyword, each click, and then:
• use this data to report the effectiveness of the PPC campaign.

The Most Successful PPC Campaigns are Focused on ROI

We know how to put together a user-friendly, ROI-focused system that will make your PPC advertising campaign more successful than ever. Right from the start, our PPC management system starts monitoring the callers to your 1-800 number. This capacity adds a new dimension to PPC campaigns. We can easily see how many people click, call, email or fill out your form. And this allows us to continuously optimize ads, keywords and bid amounts. Maximum traffic at the lowest cost.

Our Unique Technology Makes You More Money

The platform uses "dummy" phone numbers on your landing page. That allows us, in real time, to

• identify the keywords used to find your ad that generated the 1-800 call;
• track all incoming phone calls from your ad
• report the caller ID information
• record and allow you to listen to the phone conversation

before forwarding the call to your phone number. This only takes seconds, so the caller doesn't experience any delay.

Yes, with TrustRight's PPC management system, you have the ability to listen to your customers' calls. You can assess how well your sales people deal with each valuable lead. You can learn more about your clients' needs. You can make changes to your sales copy as required. This really is one of the most dynamic tools available to increase sales.

PPC campaigns can always be improved. Not every online ad is a huge success the first time you use it. A thorough review of what worked and what didn’t helps you improve your sponsored search strategies. TrustRight PPC campaigns record every detail, every statistic, right from the time your potential client clicks on your ad. We note the keywords he used and the time of his telephonic inquiry. That way you can analyze the success of each campaign and the effectiveness of your landing page copy. That allows you to make adjustments and improve the results of successive campaigns.

TrustRight PPC phone tracking puts you way out in front of your competition. It's all part of "The Full Treatment" that will rocket your online profits into orbit.