Pay Per Click -- a Better Profit Margin from Your Internet Advertising

BUILDING YOUR SITE’S e-REPUTATION---a link at a time

Many argue that getting ranked near the top for your preferred search terms is based on a mysterious algorithm the Search Engine companies keep in a triple-locked vault somewhere. And there’s a little truth in that… 

…but only a little.

So, right here, right now we are going to reveal the basis of their formula: the core of the calculation and it’s-----wait for it---LINK POPULARITY and OPTIMIZED CONTENT.

That’s it. Now, like the seemingly simple E=MC², there’s a lot you can do with that information. Here at TrustRight we’ve developed programs that focus on these key areas because they have such an influence on your site’s ROI.  You can learn more about our automated Links and Content plans here.

But if want to help get your site on the SE spiders’ radar yourself, here are a few hints.

BECOME A BLOGGER

To publish a good blog, you don’t have to be a great writer. Here are a few tips:

• USE BULLET POINTS
• CREATE COMPELLING CAPTIONS and

keep it short. Three hundred words is plenty. And write on subjects that interest you. That way you can put passion into your prose. It's also important to keep your posts easy to skim, and loaded with keywords, at densities of about 7 percent. You should include lots of links too, and AVOID typos by leaving your post for a few hours before a final edit.

Whenever you update your blog, you essentially generate a new page. And, as you can have a link back to your commercial site from each page in the blogosphere, this is a low cost way to create cyberspace activity for your URL.

Our professional writers can give you a lot more information about writing for the Internet, but this will get you started.

GIVE AWAY ARTICLES

Everybody needs content. Good content. But instead of adding more pages to your own site, craft content for symbiotic sites. What do we mean by symbiotic? Well, if you sell swimming pool chemicals, write a free article for a site that sells fiberglass pools. But make sure the article has a link to your site. This is a very effective way to build your link popularity and is a good investment in SE rankings, even if you pay to have the article written.

JOIN ONLINE FORUMS

Apart from the dangers of being linked to “black” sites, there’s some truth in the saying, “there’s no such thing as bad publicity” when it comes to your cyberspace footprint.

And online forums are an example, because most allow you to attach a link with every message. That allows you to incorporate your signature and a description of your business.

Yes you need to make sense and have something of value to say, but if you stick with those guidelines it’s another way of increasing your e-footprint.

But if you are too busy running a business to do all this, we suggest you use our Links Bureau to raise your Online profile. It’s an important piece of the ROI puzzle.