OptiCon:

Converting Your e-Visitors Into Clients

Opticon---Making Your Online Advertising Dollars Deliver

Inspire Your Web Site Visitors With Compelling Content

The two things you can do to increase the effectiveness of your online advertising are:

1. Get  more of the right people to visit your site and,

2. Turn more of those visitors into clients.

This page focuses on number 2---- turning first time visitors into clients!

The first thing you need to do with virgin visitors to your web site is “stop ‘em.” Stop them from clicking on that dreaded “back” command. Especially the eighty to ninety percent who found your site using a keyword search.

And you have about 20 seconds to do it, because surveys show that’s how long first-time visitors linger.

And WORDS must be your primary weapons. People, who used a keyword search to find you, want information. They really aren’t looking for a multi-media experience. Besides, complex graphics and audio files increase your download time. You don’t need an intricate layout either. Sometimes simplicity is the best scaffold for your sales script.

Crafting Copy that Converts

The first job of landing page copy is to stop your web site visitors in their tracks. And that’s exactly what our patented OptiCcon individualized landing page content generator does.

Your can get all the details of this e-roadblock in our ACROI patent application.  All you need to know right now though is that it uses your visitors’ search DNA to create highly relevant, personalized landing pages in real time.

The second job of your landing page, after visitors slow from “scan” to “scope it out” mode, is to move that person through the sales cycle of your web site with compelling content. Whether our writers turbo-charge your existing words or craft fresh copy, good content is essential for web site profitability.

Creating Copy With the Optimum Keyword Densties

And our writers know how to incorporate your keywords into the copy at optimum densities. We don’t just stick ‘em in. We weave them seamlessly into the text, in ways that don’t jolt the reader back into “scan” mode: In ways that inspire readers to continue their journey through the sales cycle of your site.

It’s all part of "The Full Treatment” that will see your site showing higher returns every year.

And because we’ve virtually automated web site profitability, prices are realistic. We're not cheap. But we can guarantee that our programs will make you more money than they cost.

So contact us if you have a lazy web site. Or call (586) 585-9700 and we’ll tell you how much it will cost to turn your web site into a sales dynamo.