Building Your Online Reputation

A LINK AT A TIME

QUALITY LINKS----CANDY FOR SEARCH ENGINE SPIDERS

THE IMPORTANCE OF LINKS

You are often judged by the company you keep. And so is your web site. That’s because Search Engine (SE) algorithms place a lot of importance on the number and quality of cyberspace links that go back to your site.

And, just like in life, you can’t fake it. You can’t just pretend that your friends are important people. You can’t upgrade a friend’s CV so you can look good. And it’s the same with links. The links need to be from a credible, respected source.

That’s why organizing reciprocal links with just anybody is no longer effective. In fact, it can work against you. It can even result in a black mark for your site, if you link with a penalized source.

As we say to our clients, the quickest way to give your site gravitas with the SE’s is to have The New York Times link to you from their front page. But, that’s not easy to achieve. It’s like trying to get Bill Gates to have MSN say click here for a good programmer.

Think of inbound links as e-references for SE spiders. References that need be from sources that:

• Have  logical reasons for sending people to your site, and
• Be from a source with good standing, or recognition, preferably in a related field.

BUILDING LINK POPULARITY FOR YOUR SITE

There really no secrets about creating a links strategy for your site that will work to improve your rankings. You just need to make sure the links are relevant and from a credible, active source. And because you probably can’t get the NYT to put your URL on page one, you need lots of them.

And our links bureau does exactly that better than anybody in the business. That’s why an automated links plan  is an important part of our Search Engine Optimization strategy incorporated into “The Full Treatment.”

We can’t tell you how long it will take to get your site naturally ranked on page one for your preferred search terms using this program.  Nobody can tell you that. Nor can we give you a detailed analysis of how the SE algorithms use your site’s cyberspace popularity to assess rankings. What we can say, what we can guarantee, is that links and content drive the formula.

And we can guarantee that “The Full Treatment” focuses on these two things and that the program transforms your site into e-candy for the SE spiders.

You can learn more about why publishing articles, participation in online forums and writing blogs can help the “e-cred” of your site, by clicking here.

But the fastest way to raise your site's e-profile is to use our links bank. It's all part of the “The Full Treatment” that will give you an immediate increase in ROI from better PPC management, and an inevitable march to higher SE ranking for your business segment’s optimum keywords.