Understanding Pay Per Click (PPC)

The Facts About Using PPC to Make More Money Online

The sponsored listings, or pay per click (PPC), offered by Google Adwords, Yahoo, MSN and others have supercharged ---and complicated--- online advertising. Simply put, PPC enables you to bid your way to the first page of the search results for any term related to your product or service.

Properly managed, PPC is a powerful, cost-effective action-driven marketing tool. It can revolutionize your business by directing pre-qualified, demographically targeted clients to your web site, immediately.

BUT, without proper controls and monitoring, your PPC campaign results will range from disappointing to disastrous.

Successful PPC Campaigns

Let’s agree that the goal of your PPC campaign is to have search engines direct more of the right visitors to your web site for less cost. Let’s also agree that “the right visitors” are those who:

• Respond to your contact us prompts, or
• Add your products to their shopping cart, or
• Call your 1-800-number.

The PPC Question

If you have ever run a PPC campaign, you'll know why you have to constantly monitor and adjust:

• Bid amounts
• Keywords
• Visitor Conversion Ratios
• Visitor navigation footprints

and other variables that can dramatically impact your PPC return on investment (ROI)Without continuous monitoring, your PPC campaign will work only to increase Google shareholder value, not your bottom line. Successful PPC campaigns continually “fine-tune” the parameters of your promotion so that:

• Your ad doesn’t drop below the radar in a keyword bidding war
• Your costs are kept under tight control
• You attract “the right visitors”
• You convert more visitors to clients

There are so many interlocking variables to adjust, this can become more an “art form” than a science.  Apart from that some of the information you need to optimize your campaigns just isn't available.

Call tracking for example. How do you track the source of your 1-800-number calls? How do you know if they are the result of your PPC campaign or other marketing efforts? How do you get these details in time to make corrections? Well, of course, until VizMax you couldn’t.

The PPC Answer is VizMax

Let’s try and break this down. There are links throughout this copy that will take you to more information about our PPC management services. Everything you could ever want to know about the subject. Why VizMax is so good for localized search campaigns for example.

But if you just want to get on with it and make money, here are the reasons to use our VizMax PPC management program now:

• The VizMax platform continuously optimizes, in real time, the parameters of your PPC campaign, to entice more of “the right visitors” to your site, at the lowest feasible cost. And, importantly, the proprietary program tracks campaign visitors who use your 1-800-number and incorporates that information into our PPC optimization algorithm.
• VizMax reports are multi-layered so you can delve into the minutiae of our strategies or just “stay on top” of why these self-learning programs produce “ever more visitors” at lower per-unit costs.
• VizMax PPC optimization delivers more clients at lower costs, so you can work on your business, not in your business.
• VizMax campaigns synergize seamlessly with the other Internet marketing tools we have developed, such as our OptiCon Increased Visitor Conversion Plans or VizMax Automated Natural SE Ranking Strategems--- to provide comprehensive short and long-term Internet marketing solutions.

Complete the Contact us form or call (586) 585-9700 if you want know more about a PPC platform that will drive more of “the right visitors” to your site than any alternative plan available. Importantly, the VizMax PPC software has built-in artificial intelligence that self-learns to bring these pre-qualified clients to your “virtual” door at an ever lower cost.